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My Digital Farmer | Marketing Strategies for Farmers

Apr 17, 2024

Is your online store confusing?

Last month, I was doing a one to one coaching call with one of my farmer Accelerator members. They came to me with a problem:

"Help us figure out why hardly anyone is buying from the online store."

They had recently received a boost in traffic to their website thanks to some free...

Apr 10, 2024

Every one of your farm products has a conversion rate.

The question is: do you know what it is?

I used to scream and rail and raise my fists to the heavens in frustration, when I couldn't get more people to buy my CSA box. What was wrong with me? Maybe nothing...

It just has a lower conversion rate.

Today, I want to...

Apr 3, 2024

April 3, 2024

Do you have a customer retention problem? If so, I bet I know one of the major factors behind it.

In this podcast, we take a deep look at the critical customer management system that should be firiing RIGHT AFTER a person buys. It's called "customer onboarding."

I know. Not very sexy. But if you're missing...

Mar 27, 2024

Today it's time to review the marketing basics.

When I was a volleyball coach years ago, I used to say, "We spend 80% of our time focusing on the basics." If you can't serve a ball over the net, you'll never score points. If you can't bump the serve into the air to pass to the setter, you'll never score a point. The...

Mar 20, 2024

How do you market a flower subscription CSA? That's the topic of today's podcast, which is actually a recording from ANOTHER show I was on last week. I was interviewed for the Dirt on Flowers podcast, and the episode turned out SO good that I asked if I could share the recording of the episode with MY...