Jan 19, 2022
What are the elements of a great "offer" that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the online photo printing company.
On the cover was a small coupon code with the following words: 50% off all cards, photobooks, and calendars. 40% off everything else plus free shipping. BOOM.
I ran to my computer that night to set up my order, and an hour later, I had dropped $350.
WHY did I do that?
How did Shutterfly pull that off? What were the elements of that offer that made me buy?
Using my Shutterfly case study, I'll help you see how you too can build an offer that makes your ideal customer take notice.
Need help building a CSA farm from scratch this year? Sign up for my free webinar "The 3 Mistakes Rookie CSA Farmers Make (And How to Avoid Them)" on January 28, at 12 PM EST. Registration is free at www.mydigitalfarmer.com/webinar