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My Digital Farmer | Marketing Strategies for Farmers

Sep 28, 2022

What if there were a Farm Marketing "Bible" that spelled out all the best practices to help market to your customers online?

Farmers are expected to know everything about how to run a business - including sales and marketing. But knowing where to start can be overwhelming -- especially if you're not trained in this skill set.

Enter Nina Galle from Local Line. In her role as the Content Creator at the leading e-commerce platform for farmers, she began to see common themes among the 'successful' farm accounts using their software system. She began to ask the question, "What if I could take the lessons from these successful farms and put them into a marketing handbook?" The result was an amazing new book called Ready Farmer One -- a comprehensive A to Z guide on how farmers should market to their customers.

I call it the Farm Marketing Bible.

In this podcast, I interview the co-author of Ready Farmer One: The Farmer's Guide to create, Design, and Market an Online Farm Store. This is a resource that farmers can pick up any time to learn the different key  marketing elements that need to be optimized in your farm marketing machine. Rather than reading it from front to back, it's actually designed to be more of a "pick and choose" guide. Need help on how to master email marketing?... find the chapter about how to do email marketing the right way.

The best part of the book are the transcripts of actual interviews with the farmers that were interviewed during the research phase. These stories will inspire you to see how you can take the principles of the book and put them into practice in a real-world business.

I HIGHLY recommend this book for every farmer doing direct marketing. Grab it here!