Mar 1, 2023
This winter, I decided I wanted to learn how to speak Spanish. I subscribed to the language app called Duolingo, and every day, I get a new lesson that builds on the last. They started with the basics like "how to say hello." Then I learned how to introduce myself to someone and tell them where I was from. Now I'm learning how to order coffee, ask for directions, or buy clothes from the store. The only way to master a language is to focus on the fundamentals first, then build on that.
Today, in honor of my 200th episode, I thought it would be fitting to review the "fundamentals" of marketing and sales. These are my top 10 principles and lessons that I've taught since the start of this podcast. I know I've shared a lot of "shiny" strategies and ideas on this show over the years. But if we had to go back to the fundamentals, what are the elements we need to "master" that truly drive results?
Here is a quick list of marketing fundamentals I discuss in this episode:
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