Dec 18, 2019
How well do you know your customers? Using telephone interviews is a great way to do market research. In this episode, I talk you through how to identify your best customers to research using telephone interviews. The result will blow your mind.
Dec 11, 2019
Website redesign... did you just groan? Building a website message can feel overwhelming. But it's absolutely critical to finding new customers. In the episode we talk about 6 common website mistakes so you can fix them!
Dec 4, 2019
If you want to be effective at marketing, you'll need to learn to think and talk like a cave man. In this episode, I teach you the three questions your messaging MUST answer to keep your customer from getting confused.
Nov 30, 2019
Today's guest is Michael Kilpatrick, host of the Thriving Farmer Podcast. Michael shares his tips for how to make the most out of a farming conference and leverage the networking opportunities at these events.
Nov 27, 2019
You are NOT selling just vegetables. As a CSA farmer, you're actually selling something a WHOLE lot more valuable. In this episode, I talk you through what that is, and why it's imperative that you change your messaging to focus on it.