May 29, 2019
Why is your customer coming to YOU? Every purchase starts with a customer problem. They're looking for something, and you need to find out what it is. This is the most important piece of data you can possibly uncover as a marketer. Let's dive in!
May 22, 2019
When it comes to marketing, it's not just about having a bunch of helpful information packed onto your website. The order of that information matters. In this podcast, we talk about "messaging hierarchy" and how to figure out what to say WHEN.
May 15, 2019
Do you have a ladder of products that move customers from the top of the funnel to the bottom? In this episode, I share what a value ladder is and how to build one for your farm.
May 8, 2019
That's right: your customers go on a predictable journey through your brand.If I told you there were 8 steps they need to take to become a brand ambassador, wouldn't you want to know what they are?...That's what this episode is all about.