Jun 26, 2019
Do you get stumped when it comes to writing your weekly CSA newsletter? Today I invite Lauren Rudersdorf from Raleigh's Hillside Farm onto the show to share her ninja newsletter writing strategies so you can maximize this important marketing asset.
Jun 19, 2019
Do you know TOO much about your product? Are you making assumptions about what they already know (or want to know?). In this episode, we talk about how you might be falling victim to the Curse of Knowledge and what you can do about it.
Jun 12, 2019
If you're a CSA farmer, you know that not everyone is a perfect fit for your product. It takes a "special kind" of customer. So how do you find more of them? Meet the "Lead Magnet" -- a digital form of "bait" to hook new customers.
Jun 5, 2019
What if I told you there were 6 very specific triggers that made someone decide to finally hit the "buy now" button? Wouldn't you want to know they were so you could engineer these triggers to fire? One of the fundamentals of marketing... get ready.