Nov 30, 2019
Today's guest is Michael Kilpatrick, host of the Thriving Farmer Podcast. Michael shares his tips for how to make the most out of a farming conference and leverage the networking opportunities at these events.
Nov 27, 2019
You are NOT selling just vegetables. As a CSA farmer, you're actually selling something a WHOLE lot more valuable. In this episode, I talk you through what that is, and why it's imperative that you change your messaging to focus on it.
Nov 20, 2019
A well-written customer survey can give you valuable intel to help you better understand who your ideal customer is, how they think, and what they value. I share my tips for how to craft a great survey that will actually help you write better marketing.
Nov 13, 2019
Trying to figure out what kinds of stuff you should be building for your marketing strategy? In this episode, I share my list of the top 10 marketing assets I think matter most. Use this list to guide your first steps in building out your plan.
Nov 6, 2019
Look inside the great CSAs, and you'll likely find specific mechanisms in their business that "surprise and delight" their customers. In this episode, we talk about the power of the surprise and delight factor and how it looks in practice for your farm.