Feb 26, 2020
What happens immediately after someone buys your signature product? If all they get is a confirmation email, then this episode is for you. We talk through why an email welcome sequence can be a super powerful way to onboard your customer, and I share my exact template for how to build your own.
Feb 19, 2020
I bought a new air fryer last month. The "unboxing" experience was so top-notch, that I decided to make an entire episode about it. In this tutorial, I'm going to challenge you to think about how you are engineering the moments AFTER a person buys your product. Excite your customer and you'll have them coming back for...
Feb 12, 2020
What can a haunted corn maze teach you about marketing? Turns out... a lot! In this episode, I share the concept of "pre-framing" your customer journey, and how to build doorways in your brand.
Feb 5, 2020
Pricing your CSA can be tricky. It's not just a matter of expenses, profit margins and knowing what the market can handle. There's a psychological and emotional component to pricing. In this episode we talk about why a person might think, "It's too expensive," and help you find the price that "feels just right."