Aug 25, 2021
Remember that commercial with the Owl and Tootsie Roll Pops? He would ask, "How many licks does it take to get to the center of a Tootsie Roll Pop?"... Then he would start to count until he lost patience and just swallowed it whole. What if I asked YOU, "How many customer touch points does it take to get a person to...
Aug 18, 2021
How often do you screw up a customer order? For us, it's about 2 times per week. I used to dread these moments. I felt like I was a failure, and it always seemed like I lost ground with my client. The reality is that mistakes are going to happen. How we respond though can make a huge difference. In this podcast, I...
Aug 11, 2021
Have you thought about starting a CSA, but you're not sure if you're up to it? What does it take to become a great CSA farm? Before you take the leap, what if you could get some advice from seasoned CSA farmers, to tell you what you need to commit to if you want to be successful?... In this podcast, we interview...
Aug 4, 2021
A few weeks ago, I launched a challenge inside my CSA's private Facebook group that was meant to create some fun and excitement. I had no idea it would end up propelling my brand identity forward so profoundly. In this episode, I audit this Challenge Experiment and show you how to indoctrinate your CSA members into your...