Sep 29, 2021
Did you know you should be creating regular posts in your GMB (Google My Business) listing? In this podcast, we talk about what the 5 types of posts are, and how they can help Google better understand WHO you are and how to share the right information with those who are searching for you.
Sep 22, 2021
Have you claimed your GMB Google My Business Listing yet? If you want to show up in the top 3 Google searches, it's important that you optimize the "business description" of your listing. In this episode, I break down what topics you should include as well as some best practices to make sure you're getting seen by...
Sep 15, 2021
Is Google helping you find new customers? If not, why not? In today's episode, we talk about how to get your farm to rank higher in Google's search engine, specifically by getting your farm to list in something known as the "Google Map Pack." This top-three results listing is the gold standard of SEO, but how do you get...
Sep 8, 2021
How do you get MORE of your current CSA members to pre-register for your CSA share next year? For the last 5 years, our farm has consistently gotten between 70 and 89% of our membership to renew early before Thanksgiving. In this episode, I talk through how we do it -- what are the secrets that underpin our success...
Sep 1, 2021
What do you want your website to accomplish for you? (Do you actually know?) Although a website can have many different goals for a business, in THIS episode, I'm going to make an argument for what I think the PRIMARY purpose of a website SHOULD be. And in my experience, MOST farm websites are NOT making it a priority....