Dec 21, 2022
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the...
Dec 14, 2022
Ever wonder how to incorporate text messaging into your farm business? This question comes up a LOT from farmers who are trying to find a way to attract new clients AND get them to buy from their store on a regular basis. With open rates of text messages being so high, an SMS app can be a great investment for your...
Dec 7, 2022
Nov 30, 2022
So many farms fail to be profitable simply because they don't have a good handle on their finances.
To be a profitable business, you need to know how to build a budget, keep track of your numbers, and be able to pivot your business to meet your revenue goals. But what numbers matter? Oftentimes, a new farmer has no idea...
Nov 21, 2022
How do you get someone to buy your product? Well, it all starts with a "good offer."
What does that mean?
"Crafting the offer" gets its own module in marketing school, because it's THAT important. There are strategies for what goes into an offer that makes people convert. And in today's episode, we dissect those...