Nov 30, 2022
So many farms fail to be profitable simply because they don't have a good handle on their finances.
To be a profitable business, you need to know how to build a budget, keep track of your numbers, and be able to pivot your business to meet your revenue goals. But what numbers matter? Oftentimes, a new farmer has no idea...
Nov 21, 2022
How do you get someone to buy your product? Well, it all starts with a "good offer."
What does that mean?
"Crafting the offer" gets its own module in marketing school, because it's THAT important. There are strategies for what goes into an offer that makes people convert. And in today's episode, we dissect those...
Nov 16, 2022
Every year, I run an "early renewal" promotion to my CSA members, to try and get as many of them as possible to sign up for next summer's CSA season. Getting them locked in early gives me a sense of security and peace of mind -- not to mention enough cash flow for the spring. But how do I do it?
In this week's podcast,...
Nov 9, 2022
A few months ago, I made a HUGE leap and decided to invest in a leadership coach. I had gotten to a point in my business where I felt like what was holding me back most was my mindset. I kept hearing my mentors say things like, "Mindset is everything." But how do you find a life coach who will actually get results, when...
Nov 2, 2022
Here's a powerful marketing principle: The more you say something, the more likely your customer will remember it (and believe it).
For example: What is GEICO known for?...
If you've ever seen one of their commercials, you know the answer: it's car insurance.
But interestingly, GEICO also sells all kinds of other...