Dec 20, 2023
Have you ever wondered what are the primary agents that cause people to buy your product? Turns out there are "laws" in marketing that drive the sales to our products.
Do you know what they are?
I'm betting that many of these principles are familiar to you. You're probably using some of them without realizing it. But...
Dec 13, 2023
It’s the end of the year, and that means it’s time for the end of year evaluation and goal setting retreat!
This is a rebroadcast of Episode 191 -- because it's THAT good, and I want you to repeat the process again!
I used to avoid this process — partly because I didn’t have a good process that worked for...
Dec 6, 2023
How do you sell a rare breed pig in a community who's never heard of it? This was a problem faced by today's podcast guest. Joanna Shepherd from Cobblestone Farm had moved from the UK on a mission to save the Berkshire pig breed!
The problem: not many people in Saskatchewan, Canada knew what they were, or why they...
Nov 29, 2023
What do you want your farm customers to DO?
This is the all-important question as a farm marketer. You are always taking your customer (or prospect) somewhere. We should be ready at all times with a "call to action" in whatever communication channel we use.
So what is your go-to CTA?
Most farmers (and business owners)...
Nov 22, 2023
How do you make your farm products highly desirable?
To answer this question, this week I share another saga in my continuing quest to find a massage therapist.
I share how my prospective LMT played "hard to get" when I tried to book her; and what that did inside my brain to make me want it even more.
We'll explore...