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My Digital Farmer | Marketing Strategies for Farmers

Jul 26, 2023

What if you only needed 100 "true fans" to hit $100K in revenue?

I remember in my early years of farming, I was just grasping for new clients -- whatever I could get! I wasn't looking at numbers, or data, or patterns. I didn't think about a "strategy" for how to hit revenue goals. 

Today, I share the "Principle of the...

Jul 19, 2023

How important are consistency and persistence in sales?

Turns out, pretty important for Red Handle Farm. In today's episode, I interview Bridget McMillion, who shares her story of how she cultivated new florist clients for her cut flower product line by showing up EVERY week all summer long at the florists' shop...

Jul 12, 2023

Do certain enterprises in your business feel a little stale? It's easy for that to happen, when you put things on auto-pilot and just do stuff the same way over and over again. The downside is that your clients can get bored, and YOU can get bored. That lack of energy translates to your customers. In 2017, I...

Jul 5, 2023

Over the years, I've had a lot of people come up to me and ask me, "What's this box of veggies all about?..."

I used to take 5-10 minutes with EVERY person and dive deep into how a CSA worked, how to sign up, etc. I could tell some of them were interested, and some weren't, but it would take me a little longer to figure...