Sep 27, 2023
How many times does your call to action show up on your website home page? (or anywhere on your website?!...)
Today I'm going to challenge you to go count.
And if you've only got 1-2 on your home page, I want you to DOUBLE it (at least).
In today's episode, I talk through why repetition of this CTA button is so...
Sep 20, 2023
Who are your "best" clients in your farm business?
Do you know?
And how do you define "best" when it comes to your customers? Maybe it means "biggest-spending" or "biggest referral source." Or maybe your best clients are customers who add energy to your brand in some other way.
We all have a small subset of super...
Sep 13, 2023
Traffic is a count of the number of visitors to a website, web page, or your point of sale.
Increase the number of people who get exposed to your message, and you will inevitably increase your traffic (and your sales).
If I know that 20% of people who see my message end up clicking to my website or online store, then...
Sep 6, 2023
What farm marketing metrics are you tracking in your business? When I first took the reins of sales/marketing in my business, I didn't know I SHOULD be tracking metrics, much less which ones!
Peter Drucker (wise, business man) once said: "You can't improve what you don't measure."
Please trust me: if you...