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My Digital Farmer | Marketing Strategies for Farmers

Oct 25, 2023

When you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like:

  • certified organic by USDA
  • grass-fed, regeneratively-raised
  • locally-sourced
  • raw and unfiltered

That's great, but that may not be enough.

The problem with just focusing on features in...

Oct 18, 2023

Imagine waking up on Christmas morning and running to tree to pass out gifts, only to discover that none of the packages have labels on them.

You have no idea which package is for whom. Some packages go to the wrong person. People get upset. NO BUENO.

Ahhh.... the power of LABELS.

When it comes to communicating with...

Oct 11, 2023

How often do you hold up a mirror?

If you're good at marketing, you're doing it ALL THE TIME. We mirror in two ways:

  1. In our behavior and face to face interactions with customers/prospects.
  2. In our messaging.

In today's episode, I'm revealing "sales secrets" that the great sales reps often leverage to quickly connect...

Oct 4, 2023

Do people "Google" something that leads to your business?

If so, what are they typing into that search bar?

And is Google recommending your business to them?

If not, you may have an "SEO Problem." In today's episode, I invite a special guest and SEO expert, Julia Bocchese, onto the show to share some best practices for...