Feb 28, 2024
February 28, 2024
In today's episode, I share a case study of one pasture-based livestock farmer, who has spent the last 9 years slowly scaling her business in a way that hasn't required her to take on debt, while also having time to homeschool her two kids. I ask her: "How'd you get here?"
Dana shares the transition...
Feb 21, 2024
February 21, 2024
Are you a farm business that uses social media to sell your product? Then today's podcast is a must-listen.
One of the delicate balances of posting on social media is making sure you also honor the rules of the platform. I'm constantly reminding myself that people aren't coming to Facebook or...
Feb 14, 2024
Today, we talk about the importance of creating habits around your product.
This month, I saw a sign at my local meat/butcher in town. It showed the Daily Lunch Deal for each day for the next 3 weeks.
It was new, so it captured my attention.
Tanks Meats hopes that by showing me the "schedule" of daily lunch meals,...
Feb 7, 2024
February 7, 2024
Do you have a signature product you're trying to get your customers to buy?
I often ask farmers: "Where are you taking people?"
Your Answer: All roads in your business lead to ___________?
If you answered something like "CSA membership," subscription, side of beef, or some other big ticket item, then I...