May 29, 2024
COUPON CODES!! Are you using them?
If you have an online store, these are a great way to entice your customers to come on over and buy. They're also a great way to turn prospects into buyers.
I recently heard from Local Line (my ecommerce platform) that they would adding coupon codes as a basic feature at the end of...
May 22, 2024
May 22, 2024
Are you using SMS in your marketing? SMS is "code" for text messaging. It stands for short message service.
And in today's podcast, my guest, Ari Memar, is going to give us a basic tutorial in how we can be using texting in our farm marketing strategy.
Turns out there is a LOT of money to be made when we...
May 15, 2024
Raise your hand if you want to find more farm clients...
I often hear farmers lamenting that they can't find enough customers. Maybe the people you are attracting don't live in your local area, or they DO live in your area, but they aren't buying.
You have an attraction problem.
If you're a new or younger farm business,...
May 8, 2024
May 8, 2024
This week, I have two farm projects that feel like a heavy lift. And because these decisions feel hard, I'm not taking action.... (Does this sound familiar?)
I feel like I need more information. I'm worried I'll make the WRONG decision that will upset clients. And finding a solution would require several...
May 1, 2024
When I first started learning about farm marketing years ago, there was SO MUCH. I felt overwhelmed. I really wanted a framework to help me stitch it all together and give it a rhyme and a reason. Then, one of my mentors shared an acronym that I found really helpful.
That acronym was: TLC. Here's what it stands for:
T =...