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My Digital Farmer | Marketing Strategies for Farmers

Jun 25, 2025

Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales?

Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm?

In...


Jun 18, 2025

What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they’re worth?

In today’s episode, I interview Alex Blume, Marketing Manager for Argus Farm Stop, a mission-driven retail concept based in Ann Arbor, Michigan,...


Jun 11, 2025

Have you ever noticed how your mid-tier product seems to sell the best?
 
That’s not an accident.
 
This week I was researching pickleball memberships at Toledo Pickleball Club! And I noticed that I was drawn to a specific "tier" of membership from all the choices. And although it wasn't cheap, I still...


Jun 4, 2025

Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step. 

And honestly? That’s what a great thank you page does, too.

A wise mentor once told me, "You're...