Sep 24, 2025
Ever wonder what it’s really like inside one of my monthly FMS coaching calls?
In this episode, you’ll listen in on a real strategy session with a first-year chicken & egg farm business. We dig into their sales funnel, troubleshoot the sticking points, and uncover where the energy (and growth potential)...
Sep 17, 2025
In this episode, I walk you through specific customer phrases and dialogue strategies that boost confidence, spark curiosity, and increase conversions at your booth.
You’ll learn:
Buzzwords that create urgency, desire, and trust
How to use the "suggestive sell" and assumptive close
Upsell, downsell, and...
Sep 10, 2025
In this episode, I’m pulling back the curtain.
You’ll hear the exact posts I published on Facebook and Instagram during the months of July/August—and more importantly, why I posted them. I’ll break down the thinking behind each caption, the...
Sep 3, 2025
That was me last week.
I was shopping for soap and paper towels when I spotted two clever packaging choices that completely reframed everyday items—and stopped me in my tracks. And that got me thinking…
What if we could borrow the same playbook as...