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My Digital Farmer | Marketing Strategies for Farmers

Jul 12, 2023

Do certain enterprises in your business feel a little stale? It's easy for that to happen, when you put things on auto-pilot and just do stuff the same way over and over again. The downside is that your clients can get bored, and YOU can get bored. That lack of energy translates to your customers. In 2017, I stumbled accidentally onto a path where I began creating "new" projects and content with my clients. I saw an immediate increase in excitement and attention to my brand. I now make it a practice to bring in "new" things to our CSA every year to jazz it up and keep my customers guessing.

In today's podcast, I share my specific "inner-marketing" plan for my CSA season -- what mechanisms I'm using to create hype, momentum, and a spirit of fun. Perhaps you can use some of the ideas I'm sharing in your own farm business somewhere -- even if you don't have a CSA. So get out a legal pad and pen, and take some notes!

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started:

Some of the resources mentioned in this episode:

Episode 66 Using Contests to Build Excitement in your CSA - follow up this podcast with episode 66 for more details on how to use contests well.

Episode 119 How My "CSA Giveaway Challenge" Experiment Built Some Major Brand Identity

Episode 150 Creating a Punch List for your Customer -- Learn how the Bingo Board idea started!

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

CSA Tips & Strategies Canva Template -- this ready-to-go resource is perfect to give to your CSA members -- it helps them identify the key lessons they must learn early on to "master" their CSA membership quickly. It includes all the "beginner's guide to CSA" tips and hacks in a beautiful, easy-to-skim guide. Your clients will LOVE it. Use it for onboarding, as a sign-on bonus, or as a paid product. The Canva template allows you to customize it yourself.

Accelerator Group Coaching with Corinna -- get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer