Jul 26, 2023
What if you only needed 100 "true fans" to hit $100K in revenue?
I remember in my early years of farming, I was just grasping for new clients -- whatever I could get! I wasn't looking at numbers, or data, or patterns. I didn't think about a "strategy" for how to hit revenue goals.
Today, I share the "Principle of the 100 True Fans," (well, actually it's called the Principle of the 1000 True Fans, but 100 is way more accessible for farmers). The idea is that if each of our 100 "true fans" bought $1000 worth of product every year from us, we'd make $100K. Using this concept, you can quickly identify a few milestones to reach for to help you create a repeatable annual revenue.
So just how possible is that formula?... Today we look at some scenarios and consider a realistic, hopeful path forward.
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