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My Digital Farmer | Marketing Strategies for Farmers

Sep 6, 2023

What farm marketing metrics are you tracking in your business? When I first took the reins of sales/marketing in my business, I didn't know I SHOULD be tracking metrics, much less which ones!

Peter Drucker (wise, business man) once said: "You can't improve what you don't measure."


Please trust me: if you haven't starting measuring data, you're leaving money on the table. The data is there, waiting to show you something. Don't be afraid of it. Let it guide you.

In today's podcast, I'm pulling back the curtain and sharing a list of data points you can track in your farm business that affect your sales and marketing. What levers do you have to pull in your business? What do the numbers actually tell you? What are the most important metrics that push the needle in your business?

You won't know until you start tracking them.

When you see the numbers, it alerts you to what's working and what's not working. You'll be able to adjust your sales strategy.  You'll know where you need to allocate resources to make you more money. You might even realize you can stop doing something altogether.

So get a pen and paper out. Take some notes. Then use this information and go set up a tracking system on a Google Sheet where you can store these numbers.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started:

Hit play and let's get started!

Some of the resources mentioned in this episode:

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Episode 21: The 100 True Fans - I reference this in today's podcast.

Accelerator Group Coaching with Corinna -- learn more about how to get into my 20-member group Mastermind and Farm Marketing School experience. I'm opening the doors for a 3-month cohort for a limited time.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer