Sep 13, 2023
Traffic is a count of the number of visitors to a website, web page, or your point of sale.
Increase the number of people who get exposed to your message, and you will inevitably increase your traffic (and your sales).
If I know that 20% of people who see my message end up clicking to my website or online store, then the way to get more eyes on my offer is to increase the number of people I'm funneling through that message in -- aka turn up the traffic hose.
If you're a newer farm business, one of your early priorities is to get more eyes on your business. We want as many people as possible to be coming to our website, our farm stand, our online store, or point of sale system.
But what can you use to get more eyes on your message?
Turns out there are a LOT of places you could be going to turn up the traffic hose.
In this episode, I give you an overview of what these traffic sources are, and I share some examples of what it would look like to invest in one of them.
Your homework is to decide "what traffic source" will be your primary focus. Then I want you to invest some intention in building a mechanism that actually gets that traffic system to fire.
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