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My Digital Farmer | Marketing Strategies for Farmers

Sep 27, 2023

How many times does your call to action show up on your website home page? (or anywhere on your website?!...)

Today I'm going to challenge you to go count.

And if you've only got 1-2 on your home page, I want you to DOUBLE it (at least).

In today's episode, I talk through why repetition of this CTA button is so important for conversions. I also share some best practices for how to design (and write copy for) that button.

It's a simple, quick tip that you can execute on in under 10 minutes! Try it and see if it changes anything.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started:

Some of the resources mentioned in this episode:

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Join my CSA Renewals Course: CSA Early Bird Campaigns that Convert. In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer