Nov 29, 2023
What do you want your farm customers to DO?
This is the all-important question as a farm marketer. You are always taking your customer (or prospect) somewhere. We should be ready at all times with a "call to action" in whatever communication channel we use.
So what is your go-to CTA?
Most farmers (and business owners) default to "buy my stuff." But in the world of marketing, there are a lot of other options for CTAs (calls to action). And frankly, you shouldn't be pitching your stuff all the time. That's when you start to feel icky and sale-sy.
In today's podcast, I answer a question that came up with my Accelerator coaching members last month as we were practicing the art of writing weekly emails. The question is: "What are some other things I could ask customers to do in my weekly email?".
In this episode, I share a list of 10+ CTAs you could use when sending an email. These actions are all examples of "micro-conversions" that bring a person ever closer to the final goal of getting them to buy.
I recommend you write these down and put them somewhere near your computer. The next time you need to write an email, you'll have PLENTY of ideas for a CTA. It will make writing so much easier. I love this hack!
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
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