Feb 19, 2025
It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been.
So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use this milestone episode to discuss the marketing power of YOUR farm's milestone moments. I’ll share the lessons I learned from forgetting to celebrate this big achievement—and give you a roadmap for using anniversaries and other key dates to grow your farm’s business.
In this episode, you'll discover:
Why milestones create powerful marketing opportunities
The psychology behind milestone marketing (and why it works)
3 types of milestones you should celebrate
Creative ideas for turning milestones into marketing gold
How to name and promote your milestone celebrations
Your Action Step: Identify one upcoming milestone in your business and brainstorm three ways to celebrate it. Need help? If you're a member of Farm Marketing School, you cann download my free Milestone Celebration Planning Worksheet to get started!
Podcast Sponsors:
🌿 Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
🚜 Farm Marketing School: Feeling overwhelmed by marketing? Join Farm Marketing School—my monthly membership designed to help farmers like you build a simple, repeatable marketing system. Inside, you'll get access to bite-sized marketing projects like:
Creating a promotion calendar that drives consistent sales
Setting up & optimizing your Google Business Profile
Writing high-converting emails (nurture, promotions, onboarding)
Collecting & using customer testimonials effectively
Auditing & improving your sales funnel
Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Links Mentioned in This Episode:
📄 FREE Milestone Celebration Planning Worksheet and AI Prompt Cheatsheet-- available to all subscribers of Farm Marketing School.
📲 Follow me on Instagram: @mydigitalfarmer
📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
💬 Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway.
🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.
🎧 Recommended Next Episode: Not sure what to listen to next? Check out Episode 205: How to Create a Promotion Calendar for Your Farm—it’s the perfect follow-up to today’s discussion.
💛 Support the Podcast:
Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode.
Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.
Your support makes all the difference—thank you for being part of this journey!