318 How Farmers Can Use July 14 to Create Buzz and Sales

Jun 25, 2025

Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales?

Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm?

In this episode, I show you how to use this quirky, under-the-radar holiday to your advantage—with a list of 8 creative giveaway ideas you can steal, tweak, or flat-out copy. Whether you want to build customer loyalty, generate excitement on social, or increase traffic to your online store, this episode gives you a playful framework to experiment with a feel-good promo that builds momentum right when your energy (and your customers’) might be waning.

💡 And yes... I even show you how I used ChatGPT to brainstorm all the ideas—plus the exact prompt you can use too.

Your Challenge of the Week:

Choose one of the 8 giveaway ideas from the episode and commit to doing it on July 14th. Make it simple. Make it FUN. Watch how it energizes your brand and builds connection with your audience.

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

• 📆 Creating a promotion calendar that drives consistent sales
• 🛠️ Setting up & optimizing your Google Business Profile
• 📧 Writing high-converting emails (nurture, promotions, onboarding)
• 🗣️ Collecting & using customer testimonials effectively
• 🔍 Auditing & improving your sales funnel
• 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links Mentioned in This Episode

Take my ChatGPT Challenge to get introduced to the potential of this tool. Each day, I give you a sentence to copy/paste into the Prompt Box in ChatGPT. All you do is paste it and hit "enter" -- and see what comes out! It will blow you away and get you feeling less scared about this platform.

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

📲 Follow me on Instagram: @mydigitalfarmer

📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com

---

💛 Support the Podcast:

If you got value from this episode, leave me a review on Apple Podcasts or Spotify. It helps more farmers find the show!

• Subscribe on your favorite podcast app so you never miss an episode.
• ⭐️  Leave a Review on Apple Podcasts—it helps other farmers find the show.
• Share this episode with a fellow farmer or small business owner