Jan 14, 2026
What do you do when your customer just… stops paying attention? This week’s episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn’t work. Waiting didn’t work. What finally worked was walking back out to her, getting in...
Jan 7, 2026
Every January, we’re told to start fresh by setting goals, building plans, and fixing what didn’t work last year.
But what if that pressure is the very thing that keeps us stuck?
In this episode, I’m inviting you to try something different—something simpler, deeper, and far more sustainable.
Instead of...
Dec 17, 2025
Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we’re doing it farm-style.
Today’s episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we’re singing our way through 12...
Dec 10, 2025
When I first started teaching farm marketing, I noticed something right away: most farmers weren’t struggling because they were “bad at marketing” — they were struggling because they had never been taught how to do it. They were winging it, trying to piece things together from YouTube videos and Instagram posts,...
Dec 3, 2025
In this week’s episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty’s story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail...