Jul 22, 2026
This podcast is for all of you who go to farmer's markets!! This episode is a rebroadcast! I first recorded it two years ago, and I decided to share it again, because it needs repeating!
Do you want to walk away from the market feeling like you did everything you could to maximize sales that day?
Here's a fact: You're...
Jul 8, 2026
What is a lead actually worth to your farm business?
Most farmers know how many email subscribers they have.
Far fewer know what those subscribers are actually worth.
And that can lead to some very bad marketing decisions.
In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that helps you measure...
Jun 24, 2026
What happens when you launch an offer that seems like a no-brainer... and nobody buys it?
In this episode, you'll listen in on a real Farm Marketing School coaching call with Lexi from Pigasus Meats. Lexi came to the call frustrated because their Simple Supper Box subscription had only attracted one customer after...