May 24, 2023
In today's podcast, I interview Camilla Lombard, co-owner of SeaForager -- a community supported fishery located in the San Francisco Bay area. Camilla is doing a lot of things intrinsically right with her marketing. Her location is ideal for her product. As the author of a renowned seaforager's guide, her husband has authority in the fishing space which helps them attract new clients. And with a "fun" brand that includes singing sea shantys and leading seashore foraging tours, her weekly seafood membership is an obvious next step for her ideal clients. In this interview, we talk through her marketing funnel, what she's learned about her ideal customer, and how she nails her website messaging. No matter what kind of business you are, you'll see the classic marketing principles at play that you can apply to your own farm business!
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Camilla Lombard is the co-founder and executive Fishwife of Sea Forager, the community supported fishery (CSF) and coastal foraging tour business that she runs with her husband Kirk Lombard in the San Francisco Bay Area. They are sustainable fishmongers, educators, and champions of sustainable fisheries, and they partner with small-scale hook and line fishermen to provide sustainable and delicious seafood to passionate home cooks. Kirk is the author of The Sea Forager’s Guide to the Northern California Coast (Heyday Press), and also leads coastal fishing and foraging walking tours in San Francisco and Half Moon Bay, helping people enjoy and conserve their local bounty. Camilla manages the operations, website, marketing, promotions, events, customer service, recipes, morale, and plays the accordion and hollers with their sea shanty band, The Fishwives. The seafood operation is based in Fisherman's Wharf, San Francisco, and they live and raise their two kids in Half Moon Bay, California.
Visit the Seaforager website here
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