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My Digital Farmer | Marketing Strategies for Farmers

Oct 18, 2023

Imagine waking up on Christmas morning and running to tree to pass out gifts, only to discover that none of the packages have labels on them.

You have no idea which package is for whom. Some packages go to the wrong person. People get upset. NO BUENO.

Ahhh.... the power of LABELS.

When it comes to communicating with your customers and leads, it is VITAL that you have some kind of identifier, label, or marker on their account to help you know what messages to send their way.

So where can you add these "tags" to make sure you're sending your message to the right people?

In your email service provider.

I'm often asked, "But Corinna, what kind of tags could I use?" In today's episode, I'm sharing over 10 different "tags" you can use to label your customers with inside your email service provider. I want you to listen to the ideas, identify the ones that makes sense for YOUR business, and then GO SET THEM UP!

Now be careful! Don't waste your time adding too many tags. Just focus on the ones you'll actually find helpful and use.

How do you want to "sort" your list? <== that should be your guiding question.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started:

This podcast was sponsored by: The Thriving Farmer Podcast.  In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm.

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Some of the resources mentioned in this episode:

Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

Which email service provider do I use? I use ConvertKit, and I LOVE it. I am an affiliate for them, so if you decide to try them out, use this affiliate link, and I'll get a small commission to help support my work at DigitalFarmer. I also encourage you to look at Drip or Active Campaign.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer