May 6, 2026
I own every single album by the Indigo Girls.
I’m a true fan. I know the deep cuts. The obscure songs. The ones most people have never heard of.
But the album I reach for the most?...Their greatest hits.
The one with all the favorites. The songs I already know I love. And it got me thinking…
What if your farm had...
Apr 29, 2026
What if the growth you’ve been chasing… isn’t actually about getting more customers?
In this episode, I’m introducing a simple (but incredibly powerful) metric called Customer Value. And once you understand it, it will completely change how you think about your farm’s revenue, your marketing, and your...
Apr 22, 2026
I walked into the grocery store this week… and it felt like Easter punched me in the face.
Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel packaging, even M&M’s rebranded as “eggs.” It wasn’t just a reminder that Easter was coming—it was a full-on invitation to buy like it was...
Apr 15, 2026
We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early.
I don't think it was luck.
This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new strategies (and a few surprising insights) that I...
Apr 8, 2026
What actually happens inside a Farm Marketing School coaching call?
In this episode, you’re getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from Jones Brothers Farms, serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef.
In this...