Oct 2, 2024
Fixed Price discounts. You've seen them. "Save $5 when you spend $25!!"
Percentage off discounts. You've seen those too: "Get 20% off when you spend $25 or more!"
But which one is more effective? If you were going to build a coupon code in your online store, or offer a promotion at your farm store -- which one will lead...
Sep 25, 2024
When it comes to selling raw milk to the public, farmers face legal and health challenges that make it really hard to provide this product. Luckily there is a work-around. It's called the "herdshare." The problem is, it's awfully hard to explain. In today's episode, I'm interviewing a second generation dairy farmer, who...
Sep 18, 2024
September 18, 2024
What if you could brainstorm your personal marketing strategy for a new enterprise in a 1:1 call with another farmer? Well, that's exactly what happens in today's podcast. You get to be a fly on the wall, listening in on my monthly Farm Marketing School Zoom call, that turned into a 1:1 coaching call...
Sep 11, 2024
What do I post on social media? If you're a small farm in your first 3 years, you're likely spending a fair percentage of your "marketing time" doing social media.
But are you using that time wisely? Social media has its place in the marketing funnel, but only if it's strategic. In this episode, I share with you the 5...
Sep 4, 2024
September 4, 2024
Today's podcast guest Sue Miller shares her inspiring story of how she built a thriving farm business in rural Tennessee from growing simple hydroponic butterhead lettuce on her windowsill to serving hundreds of families in her community through CSA, farmers market, wholesale, and online store. And...