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My Digital Farmer | Marketing Strategies for Farmers

Mar 30, 2022

Have you ever pre-sold spring transplants as a type of product line?

Our farm is predominantly a CSA farm, and so we didn't offer this as a product until just a few years ago. At first glance, it didn't seem to "fit" our customer profile.

Boy, was I wrong! Three years ago, we started offering transplants as a product line, and our CSA clients bought like crazy! It's created a whole new revenue stream for us, AND it's given us a new way to attract potential CSA clients.

It's also a form of "guaranteed" income, because it's a pre-sale. In other words, we sell it first... THEN start seeding in the greenhouse.

In this episode, I walk you through how we organize our Plant Sale from start to finish. Download my Product Price List Canva Template from the Show Notes!