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My Digital Farmer | Marketing Strategies for Farmers

Feb 15, 2023

Do you struggle with asking people to buy your product because you're afraid of coming off as too sales-y?

If so, you are not alone. I used to have it really bad. I worried about getting the "no." I would make it mean something really negative about ME in my head. "I'm not good enough. No one will buy this. You're an amateur. You don't belong here."

Over time (and with some experience and coaching), I've learned that this is all made up in my head. However, I still feel it every now and then -- like when I need to release a new, untested product, when I'm exhausted or stretchd thin and balls start dropping, and I begin to feel unconfident in my product fulfillment. Or when I hear a negative comment from a client. I immediately jump back to all those negative beliefs that make me shrink and sell from a place of fear.

Here's the thing: when it comes to the fear of being sales-y, you really have to constantly work on it.... because your ability to create revenue in your business depends on your willingness and ability to make offers. So how do we get over this fear? (Is it even possible?) What do the great sales-people know about tackling the fear of rejection and not taking it so personally?

In today's episode, I share my own journey into the Land of "No" and what I've learned along the way to help me push past my insecurities. It's all in your mind. I'm hoping this conversation will give you some new thoughts to run through your mind when you start to feel the scarcity mindset creeping in, and remember your value.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started:

Resources Mentioned in This Episode:

Episode 196 (My Digital Farmer Podcast) How to Create A Compelling CSA Membership Offer & Product Description

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