Aug 28, 2019
That darn email promotions tab. Don't you hate it? What if I told you some secrets that would keep your emails from landing there? It turns out there is a science behind the spam filter. And knowing how it works can make a BIG difference in your open rates. In this episode, I share the principles you need to understand...
Aug 21, 2019
In this episode I share the P.A.S.T.O.R. method for crafting your sales message. I use this to frame my website and my promotional email campaigns. If you're stuck not knowing how to start your sales argument, start here.
Aug 14, 2019
Writing email copy isn't the same as writing for your English teacher. There are different "rules" of engagement. In this episode, I share best practices for writing emails so that people will actually read them.
Aug 7, 2019
Email marketing is a key way to warm up your prospect and get them ready to buy. But what do you SAY in those sales emails? I answer that in part 1 of this 2 part series all about email promotional sequences (and how to write them).