Mar 25, 2020
When it comes down to it, there are three ways to increase your retail revenue on the farm. I used to spend most of my time on just one of them. In this episode, I share what the 3 ways are, and I suggest which one you should be concentrating on to maximize your profits.
Mar 18, 2020
This week, I feature Carrie Sedlack on the show. I interview her specifically about a new project she is spearheading -- a national CSA network called the "CSA Innovation Network." We talk through how this project came to be, what its goals are, and how CSA farmers will be able to specifically benefit. I've become a...
Mar 11, 2020
Just getting started with CSA? Wondering how the heck to find your first customers? In this episode, I share tips from OTHER CSA farmers who have walked this road before you. You'll learn how MOST of us got started and get specific ideas for where to begin.
Mar 4, 2020
What if you were a travel guide, engineering your client through a prescribed "perfect" journey through your brand? What stops would you craft along the way to make sure they experienced success as quickly as possible? That's what this episode is all about. Learn how to map out your brand's customer experience.