May 27, 2020
So your CSA is sold out thanks to COVID. Now what? Are you trying the "wait list" method? In this episode, I tell you why a wait list may not be your best bet, and offer another alternative that's more likely to convert long-term. DON'T miss this episode.
May 20, 2020
Customers are HOT for farm products right now. So are you using this reality to get them onto your email list? In this episode I share just how simple it is to build a simple lead generation strategy that will eventually turn into paying customers.
May 13, 2020
In this podcast episode, I talk about how we can be inviting our audience into the "bigger mission" of the local food movement. This "old" message suddenly feels more relevant than ever. Let's use this opportunity available in COVID to help people identify with a deeper purpose with long-term implications.
May 6, 2020
In this episode, I interview Karli Miller Hornick from Main Street Farms. She shares how her deep customer research helped her pivot her messaging and grow her CSA from 100 to 350 in one year.