Jan 26, 2022
In this week's episode I talk with CSA farmer Kate Edwards from Wild Woods Farm in Solon, IA. Kate's farm boasts an 80% retention, and she's learned how to build systems to make running her CSA easier than the early years. Kate shares some of the milestones she passed through as a CSA farmer. We spend a lot of time...
Jan 19, 2022
What are the elements of a great "offer" that compels someone to buy your product? Last November, I received a mail order catalog from Shutterfly, the online photo printing company.
On the cover was a small coupon code with the following words: 50% off all cards, photobooks, and calendars. 40% off everything else plus...
Jan 12, 2022
Grab my free resource: Choosing the Best CSA E-commerce Platform for Your Farm: the Complete List of Questions to Ask Before You Buy When is it time to get a CSA Management software? And how do you decide which one is best for you? There are SO many options to choose from nowadays, and the it can feel overwhelming! Do...
Jan 5, 2022
In 2021, our farm decided to walk away from farmer's markets altogether. It was a calculated move, but it still felt scary. In this episode, I share the report. How'd we do? Did we survive? What were the results and impact on our business and livelihood? And if you're thinking about making this decision too, what should...