Mar 30, 2022
Have you ever pre-sold spring transplants as a type of product line?
Our farm is predominantly a CSA farm, and so we didn't offer this as a product until just a few years ago. At first glance, it didn't seem to "fit" our customer profile.
Boy, was I wrong! Three years ago, we started offering transplants as a product...
Mar 23, 2022
In this episode, I interview CSA farmer Tessa DeMaster from Willowhaven Farm. I've been watching Tessa for the last 3 years, as she's slowly built her marketing strategy layer by layer.
Today, she shares her story of how she's learned to simplify her marketing -- everything from the flagship product to her messaging. We...
Mar 16, 2022
Grab my list of product badges in the show notes at www.mydigitalfarmer.com/151 What's a product "badge"? You know those little symbols or labels you can put on your product listing like "Best Seller" or "Award-Winner"?... Turns out simply adding a product badge to your listing can help you sell more of that product!...
Mar 9, 2022
Have you ever thought of giving your customers a "consumption goal" for your product?
What if you customer is feeling confused about where to begin? or how to use your product? In this episode, I walk you through my CSA farm's new customer "Punch List." I'm helping my customers see the target to hit this season! And I...
Mar 2, 2022
In this week's episode, I interview livestock farmer Jamie Pritchard from WIT Farms in Ohio. Jamie shares how she has cultivated a loyal fan base for her pastured-raised meats over the last 5 years. I ask her to break down her marketing funnel for me, and you'll see a simple, yet elegant, process that...