Feb 22, 2023
I love interviewing other farms to see how they're finding new customers and cultivating them into super-fans.
This week, I interview Katie Farrar from Farrar Family Farms. Katie shares some of her marketing mojo that's moving major product in her business -- including (my favorite) email marketing as well as some...
Feb 15, 2023
Do you struggle with asking people to buy your product because you're afraid of coming off as too sales-y?
If so, you are not alone. I used to have it really bad. I worried about getting the "no." I would make it mean something really negative about ME in my head. "I'm not good enough. No one will buy this. You're an...
Feb 8, 2023
Have you ever wanted to build your own butcher shop in your local area -- to vertically integrate your business and stop the meat processing bottlenecks? Liz Brownlee of Nightfall Farm did. But she wasn't sure if it was financially viable. So what did she do?
She wrote a SARE grant for a feasibility study, got the...
Feb 1, 2023
Take my 5-Day CSA Startup Challenge - Are you looking for help setting up your first season of CSA? Then join my CSA Starter Challenge. Over the course of 5 days, I walk you through the first 5 key decisions you need to make as you set up the groundwork of your CSA. Each day you receive an email with a teaching video...