Apr 26, 2023
How are you leveraging word of mouth? It is still by far the #1 way that people hear about your product. So are you building any mechanisms to encourage this to happen more? And what if I told you that around 60% of word of mouth marketing for your brand is happening in offline conversations? When specifically is your...
Apr 19, 2023
Do you have a product that isn't selling well in your online store?
In today's episode, I share a strategy you can try that may change your low-seller to a best-seller. And it only takes 5 minutes.
This idea was inspired by the breakfast buffet table at my women's Bible study last week....
Aren't you curious?...
This...
Apr 17, 2023
A BONUS episode?!
That's right. I don't do these very often. But recently, Local Line released some big news for their platform, which have some exciting possibilities for farmers using their platform. This news was so big, that I wanted to make sure farmers heard about it NOW before the season gets intense -- in case...
Apr 12, 2023
What makes a person decide to buy themselves a bouquet of flowers?
Knowing the answer to this question may be the key to selling more of them. In today's podcast, I interview flower farmer Kendra Kennedy of Dogwood Flower Farm in Wisconsin. Her goal is to build her entire farm business around...
Apr 5, 2023
AI has now hit the marketing space. And if you haven't jumped on the bandwagon yet, I'm about to make a case that you should. In today's episode, I introduce you to "ChatGPT" -- a machine learning tool that is a cross between Google Search, Siri, and your own personal copywriter. I'm sharing how it works and walking...