May 31, 2023
Wondering why more people aren't buying your product?...
Well, it could be many things. But maybe your customers are confused about how to start doing business with you.
Imagine a brand new potential client finds about your brand. They're curious enough to go check out your website or store....
May 24, 2023
In today's podcast, I interview Camilla Lombard, co-owner of SeaForager -- a community supported fishery located in the San Francisco Bay area. Camilla is doing a lot of things intrinsically right with her marketing. Her location is ideal for her product. As the author of a renowned seaforager's...
May 17, 2023
Last month, I booked a massage with a new LMT that I found via Google. Thirty minutes before my appointment, I realized that she wasn't located in Oak Harbor, Ohio. She was located in Oak Harbor, WASHINGTON.
Yeah.
How did this happen? I'm still trying to figure out what I did wrong. Did I type something wrong into...
May 10, 2023
Are customers experiencing success with your product?
Or are they overwhelmed and confused once they get it in their kitchen? (Maybe they're not even using the product because they've given up on it!?)
Yikes! As a marketer, our job is not just to get our customers to buy. We ALSO need to make sure they experience a...
May 3, 2023
How important is it to inspire your customers with your business? In today's podcast, I dig into that question with flower farmer Lyndsay Biehl of Wildroot Flower Company. Over the last 6 years, she has slowly built an organic following of super-fans. And after our conversation, I have my suspicions that it's not just...