Jun 28, 2023
I'm often asked by farmers who are strapped for time: "Help! If I only have a few hours a week to devote to marketing, what should I be doing?"
Last week, I talked about the top repetitive weekly tasks that drive results in my farm business. So be sure to check that one out too here.
In today's...
Jun 21, 2023
I'm often asked by farmers who are strapped for time: "Help! If I only have a few hours a week to devote to marketing, what should I be doing?"
Today's podcast answers that question. I share the top 5 tasks that I repeat every week in my main season to keep the flywheel spinning in my farm business, and to keep the...
Jun 14, 2023
In today's episode, meet my special guest Elizabeth Hopkins from Honeymoon Farm - the mushroom capital of the world. Since 2017, she's been marketing her gourmet mushrooms at a farmer's market, trying to educate a consumer who's only familiar with the cremini mushrooms you might buy at the store.
How do you create...
Jun 7, 2023
What if I told you that the average cart abandonment rate across all industries is 69%?
OMG, yes. It's a big deal.
This week, I was placing an online order for poly bags for our farm's pack shed. But as I was reading the product description, I couldn't tell if this was the "right bag." I went to look at the actual box...