Aug 30, 2023
How much does it matter that a customer "like" you -- before they buy your product?
Turns out, it helps a ton. In today's episode, I let you peek into one of my private Book Studies I'm doing with my Accelerator Group Coaching cohort this summer on the best-selling book "Influence: The Psychology of Persuasion" by...
Aug 23, 2023
A few weeks ago, I broke a personal weekly record with my online pre-sales for this time of year.
My store sales revenue jumped by 35% in my Local Line store.
I accidentally did something different that week, and I think that's the reason it happened...
In today's episode, I share the story and why I think it worked. If...
Aug 16, 2023
Sometimes you just need to have a few key elements in place in your marketing system to get the sales going. In today's episode, I interview a guest who spends most of her time on two things -- social media and an email marketing process (called a "nurture email automated sequence"). These two elements are enough to...
Aug 9, 2023
If you want to be in business for a long time, then you MUST become a master at making "offers."
An offer is not your product. An offer is how you position and pitch your product in such a way that makes a person want to buy it. There are LOTS of different ways you can pitch your product, and in this episode, I'm...
Aug 2, 2023
For many farms, COVID-19 forced many of us to re-imagine how we could sell our products to our customers, and inadvertently created an opportunity to sell more product with less work. Today's guest is Sarah Bakker from Field Sparrow Farms, and she shares how moving to an online pre-sale process...