Nov 29, 2023
What do you want your farm customers to DO?
This is the all-important question as a farm marketer. You are always taking your customer (or prospect) somewhere. We should be ready at all times with a "call to action" in whatever communication channel we use.
So what is your go-to CTA?
Most farmers (and business owners)...
Nov 22, 2023
How do you make your farm products highly desirable?
To answer this question, this week I share another saga in my continuing quest to find a massage therapist.
I share how my prospective LMT played "hard to get" when I tried to book her; and what that did inside my brain to make me want it even more.
Nov 15, 2023
What if you could go ONE place to learn all the farm marketing basics, and DIY your way through them?
What if you could spend this off-season, working through ONE marketing project at a time - build it in 30 days, and move on to the next one?
What if you could finally get some of those "big" marketing tasks OFF your...
Nov 8, 2023
How do you raise your prices and get your customers to buy at that price point? (And feel good about it?)
In today's episode, I'm diving into a crucial aspect of farm marketing: the art of price anchoring.
Have you ever gone to Amazon to buy something with a certain idea in your mind of what something will cost?... and...
Nov 1, 2023
Do you wish more of your current CSA members would renew their share early?
I just wrapped up my end-of-season "early renewal" promotion campaign to my current CSA members, and it's October 23. I asked 400 members to give me their commitments for next summer.
My results?... 310 of 385 spots were pre-sold in 7 days...