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My Digital Farmer | Marketing Strategies for Farmers

Apr 10, 2024

Every one of your farm products has a conversion rate.

The question is: do you know what it is?

I used to scream and rail and raise my fists to the heavens in frustration, when I couldn't get more people to buy my CSA box. What was wrong with me? Maybe nothing...

It just has a lower conversion rate.

Today, I want to...

Apr 3, 2024

April 3, 2024

Do you have a customer retention problem? If so, I bet I know one of the major factors behind it.

In this podcast, we take a deep look at the critical customer management system that should be firiing RIGHT AFTER a person buys. It's called "customer onboarding."

I know. Not very sexy. But if you're missing...

Mar 27, 2024

Today it's time to review the marketing basics.

When I was a volleyball coach years ago, I used to say, "We spend 80% of our time focusing on the basics." If you can't serve a ball over the net, you'll never score points. If you can't bump the serve into the air to pass to the setter, you'll never score a point. The...

Mar 20, 2024

How do you market a flower subscription CSA? That's the topic of today's podcast, which is actually a recording from ANOTHER show I was on last week. I was interviewed for the Dirt on Flowers podcast, and the episode turned out SO good that I asked if I could share the recording of the episode with MY...

Mar 13, 2024

Have you ever thought about offering a Spring Plant Sale to your customers? You grow veggie startup plants for them for their garden. They pre-order them in early March, you get the revenue in the bag, and then deliver them when they're ready?

This has been one of our most popular promotions and offers every year. I've...