Apr 24, 2024
April 24, 2024
As life would have it, I've been in a season of long-term illness this winter. These health issues have been so distracting, that I've had to pare down my farm marketing to the absolute bare bones.
What's interesting is that I haven't noticed a huge difference!
I'm often asked by farmers, "If I only have...
Apr 17, 2024
Is your online store confusing?
Last month, I was doing a one to one coaching call with one of my farmer Accelerator members. They came to me with a problem:
"Help us figure out why hardly anyone is buying from the online store."
They had recently received a boost in traffic to their website thanks to some free...
Apr 10, 2024
Every one of your farm products has a conversion rate.
The question is: do you know what it is?
I used to scream and rail and raise my fists to the heavens in frustration, when I couldn't get more people to buy my CSA box. What was wrong with me? Maybe nothing...
It just has a lower conversion rate.
Today, I want to...
Apr 3, 2024
April 3, 2024
Do you have a customer retention problem? If so, I bet I know one of the major factors behind it.
In this podcast, we take a deep look at the critical customer management system that should be firiing RIGHT AFTER a person buys. It's called "customer onboarding."
I know. Not very sexy. But if you're missing...