Jul 24, 2024
Are you in that stage of business where you are aggressively looking for new customers?
Here's something important for you to know: New customers need to know that your product works before they buy. They need proof.
Period.
You HAVE to have a social proof element in your marketing system somewhere in the messaging...
Jul 17, 2024
How much do you spend to ACQUIRE a customer?
This is a powerful question you should know the answer to.
In this episode, we dive into one of the KPI's (key performance indicators) in your farm business, namely Customer Acquisition Cost (CAC). I explore its significance in evaluating the efficiency of your marketing...
Jul 10, 2024
Last week, I shared 3 ways to increase the average amount a customer spends in a transaction with you. One of those suggestions was to create an "order minimum."
But how do you decide what that order minimum should be?
Well... you look at the numbers. Which numbers? That's what this episode is all about. I share 5 key...
Jul 3, 2024
July 3, 2024
Recently, I've been looking for ways to increase our weekly online store revenue in our Local Line store.
I noticed that we had a LOT of 1 or 2 item purchases last year. Those are quite frankly a real drag to pack. The amount of time it takes me to print the pack slip, pack the order, pay for the bag...