Oct 30, 2024
Are you creating value-added products and selling them in your farm business? After hearing this episode, you may decide to get started!
"Value-added" refers to any agricultural products that have been processed or enhanced in a way that increases their market value. This could involve transforming raw farm products...
Oct 23, 2024
With the holidays coming, are you preparing any farm promotions to finish Q4 strong?
If not, this episode is for you. I've invited my friend Christina Marbury (the marketing director of Taste the Local Difference -- a marketing agency for farmers) to share her expertise in building holiday promotions that sell....
Oct 16, 2024
Are you a CSA farmer that has to get their members to "renew" every year and it always feels like a STRUGGLE? I've got you, my friend, because in this episode, I share my process for setting up my CSA early sign "renewal" promotion every fall in the final week of my CSA. I give them only 7 days to make up their minds....
Oct 9, 2024
In this episode, we dive into the powerful psychology of consistency and how small commitments can lead to bigger, lasting customer actions. Inspired by Robert Cialdini’s principle of consistency from his book Influence, we explore how getting your customers to take small, meaningful steps—like participating in...
Oct 2, 2024
Fixed Price discounts. You've seen them. "Save $5 when you spend $25!!"
Percentage off discounts. You've seen those too: "Get 20% off when you spend $25 or more!"
But which one is more effective? If you were going to build a coupon code in your online store, or offer a promotion at your farm store -- which one will lead...